Tuesday, December 16, 2008

Can You Really Outsource Your Social Networking?

Can You Really Outsource Your Social Networking? by Meredith Eisenberg

I know that this sounds very funny at first. After all, you wouldn't send your secretary to attend your local Chamber of Commerce event. But, you might have her put the event on your calendar and send follow up thank you cards to the people you met there. She might set up a system for you to follow up with the people you met at the event. Social networking is the same way. There is no reason why you can't outsource a very large part of your social networking busy work so that you have more time to develop strong relationships with your clients.

Also, having as assistant do the work means that you will develop a system and post to your various communities more frequently.

Here are 7 Ways Your Assistant Can Help

1. Finding Potential Followers and Friends

Your assistant can easily build your network by looking at networks of people who are following the people in your community and sending friend requests. They can also keep up with automated contact managers like Plaxo to make sure that all of your contacts are connected to your network.

2. Responding To Friend Requests

Your assistant can take care of most of this for you once you have developed a template "thank you for being my friend" message. A good assistant can also tailor the template to suit the person who is getting the message. You can also develop a friend policy to help decide which requests to accept.

3. Connecting the Dots

Make Your Posts Do Double Duty A good assistant will be able to help you connect the various pieces of your social networking empire. Your blog posts can automatically show up on Twitter, your Twitter posts and Facebook profile can show up on your blog.... Etc. Once the connections are made, your networking becomes much easier and much more effective.

4. Strategic Posting

Your assistant can send tweets and post Facebook announcements about your events, when the event is about to start, etc. She can also publish information about your event in all of your different social networks. She can also programs like TweetLater to schedule your Tweets to occur when you are not at the computer.

5. Birthday Wishes

One of the most powerful ways to build personal relationships is to send birthday cards. Social networking tools like Plaxo and Facebook make this very easy. Your assistant can send either e-cards, or (even better) actual cards. Send Out Cards is a great way to send real cards. Your assistant types the message into the computer and the company mails a real card - for less than a dollar. You can try out Send Out Cards for free to see if it will work for you.

6. Keeping Up with Your Peeps

You an learn a lot about what is going on in the lives of your circle through social networking. Your assistant can be invaluable in keeping tabs on people so that you can build the relationship. She can scan the updates and let you know when clients have launched new products, had babies, gotten new jobs - so that you can send out personal congratulations.

7. Pimp Your Profile

A good assistant can make sure that your profiles (the social networking equivalent of your business card) are in tip top shape. She can add videos, links to other people, pictures from your latest trip and more. She can expand your empire by creating and updating profiles on different social networking sites. A good VA does this sort of thing for other clients too. Don't be afraid to rely on her expertise to help you keep up on what is new and important in the world of Social Networking.

So, start making an impression in the social networking world...hire a virtual assistant today.



Want to grow your business but feel overwhelmed by the internet? Get your Tame the Internet Monster Quickstart Guide at http://tametheinternetmonster.com . Meredith Eisenberg, Internet Monster Tamer, is a digital coach who helps small businesses escape the online jungle and grow their businesses online.


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Thursday, October 16, 2008

Is Online Advertising Cost Effective?

Is Online Advertising Cost Effective? by Chris Simpson

If you are planning on advertising a business, there are a variety of different methods of advertising that you can consider. You can consider advertising offline through magazine ads, billboards, radio ads, and more. However, many people today are choosing to go with online advertising.

If you are looking for the best method of advertising for your business, you may be wondering if online advertising is more cost effective than other forms of advertising. The answer is yes, and here are the reasons why.

You Can Reach More People Online

One of the main reasons that online advertising is cost effective and a great way to advertise your business is because you have the ability to reach more people online than you could with any other type of advertising out there. If you really want to reach as many people as possible without using a huge advertising budget, then the internet is the way to go.

It provides you with advertising that basically can reach people all over the world. With magazine ads, you only target people who read the magazine, with billboards you only target people that drive by; however, with online advertising, you'll be able to target all the users on the web, which includes people from all over the world.

The Cost of Advertising Online is Usually Cheaper

You'll also find that the cost of advertising is really much cheaper than most other forms of advertising. There are actually some free methods of advertising online, and one of the best inventions ever was the Pay Per Click form of advertising that only charges you when people click on your link and visit your site. This is a very cost effective method of advertising that really works, so it is a great idea to use for your company.

Most People Go Online for Information Today

Last of all, you'll find that online advertising is more cost effective and has a better effect all around because most people go online for information today. While people used to take a look in phone books for information when they needed to find a business or service, today most people just fire up their computers and look online.

Since people are going online for information, then it makes sense that advertising online is going to be the best idea. For the lowest amount of money you can reach the most amounts of people, meaning that the best option for advertising is going to be to advertise your business online.



Chris Simpson is dedicated to helping people find honest and legitimate work from home opportunities and home based business ideas. Find a legitimate online paid surveys and many other great work at home careers today at: www.HomeNetPro.com

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Thursday, May 15, 2008

Create Great Marketing Solutions Using Killer Classifieds

Create Great Marketing Solutions Using Killer Classifieds by Dennis Francis

Coke and Pepsi spend millions each month to promote their brands. Ford, GM and Toyota would never think twice about tracking their advertising and marketing for greater success. Amazon.com and eBay are pretty convinced that affiliate marketing works. Why do most of the small businesses I talk to seem to think that they can be successful spending one dollar to make 100 dollars?

There is a level of unrealistic expectation out in the small business community in regards to advertising and marketing that still amazes me after all these years. If a stock market trading professional gets $1.25 for every $1.00 they invest they are ecstatic. Most small business owners are often focused on the day to day issues of business and so find little time to prepare for long term marketing.

Here's a way to develop a solid long term marketing strategy without breaking your bank account. Build a classified ad marketing program. You're probably looking at the words and scratching your head right now. That's correct; a marketing program supported by classified advertising.

Use classified ads online or in print to gather prospective customers and marketing information. These small ads come in a variety of sizes, costs, and appear everywhere from neighborhood newsletters to big national magazines to websites on the Internet. They will be your testing ground for larger promotional ventures as well as sources for new product and service ideas.

Here are three simple things you can do today to make your classified ads sell:

1. Place your ads where your prospects are likely to see it.
Magazines and Internet advertising are segmented by markets and interests. Identify your target audience and run a series of ads with a free offer in return for their email address and other information you may need for marketing purposes.

It is vital that you have a profile of the market you wish to sell to because of the wide range of media. You want to stay narrow in your focus for both economic reasons as well as ease of maintenance.

2. The power of your classified is in your headline. With classified ads, the headline makes or breaks the ad. The headline gets their attention and also even qualifies them at the same time. Your goal here is not to sell them anything. Your main goal is to qualify them for future sales and marketing.

Use the power words to entice them go to your website. The goal is to get them to do what you want them to do. If you want their phone number and shoe size, let them. The classifieds will send them to a sales page on your website. Let the sales page do the selling.


3. Your ad should be brief and concise. Let the headline deliver your offer and pull them in then the two to three extra lines will explain your offer and take them to the website for full details.

Try these words in your classified ads: free, new, new and improved, discover, great new method, plan, reveals, simple, advanced, amazing, now, how to, and easy.

4. Don't forget to track your ads. Remember that giant corporations pay a lot of money to track their results. They know that everything depends on the numbers.

I recommend that you make a separate squeeze page or sales page for each classified. That will allow you to track them in you autoresponder (which should also be associated to each unique sales page.)

Once you have a growing list of prospects, you can email them regularly and get their opinion on products and services. There is an online printer YistaPrint.com that emails me every week. They always have something on special or free. I'm a customer of theirs so I'll always check and see what they are up to. You'll find that during a slow season, you can press a button and make unexpected sales happen.



Dennis Morales Francis is a business coach His website, www.doublemyrevenues.com/money.html offers FREE-Tutorial series how to put $120,000 a year in your pocket by pressing a button on your PC.

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Wednesday, April 30, 2008

Use Effective Online Advertising To Explode Your Website Traffic

Use Effective Online Advertising To Explode Your Website Traffic by Richard Legg

If you have a website it doesn't matter if it's the most expensive looking websites in the world, with the best graphics and fancy animation. The truth is, if you aren't getting any traffic then you're not going to make any money. One of the top methods to get traffic is through advertising online.

Using this technique, you can get a flood of traffic from visitors who are likely to be targeted to the product or service you are offering. This will also increase your chances of making a sale off your website.

Before you start your campaign, you will first of all need to ensure that the copy for your ads is compelling enough to get people to act. You want a professional copywriter who is able to take your online campaign and make it even more profitable.

In the copy, it's important to include the most targeted keywords you can and it also needs to assist in the article writing process. But even if you cannot hire a good copywriter for any reason, you can still ask for help from your webmaster in getting meta tags for your website.

By using PPC (pay per click) methods, you can also drive very targeted traffic. But for this method to be effective, you will have to find the most relevant keywords for your website. When you have the keywords you need, it will be relatively easy to set up ads that go with the text links for your site.

This technique will increase the exposure your website receives, but you'd have to pay a small fee for every click that visitors will uses on your site. Even so, using PPC search engines are still a very good technique for driving potential customers to your site.

You can also use article submission for your targeted online advertising. You can generate articles that are related to your interests, and then submit them to e-zines that specialize on the same interests. You can include a link to your website at the bottom of each article. Providing you have engaged the readers enough, people will click through to your website to see what other information you may have.

You can either write the articles yourself, or you may choose to go with a qualified writer. Either way, this is a very good way of targeted online advertising.

Using these techniques can give your online advertising campaign a significant boost. You can pay a copywriter to create your copy for you if you don't want to do it yourself. You can also submit interesting articles to related e-zines which can drive in targeted traffic to your site, or you can use a pay-per-click search engine for attracting more people. You can even use a combination of these three tips.

If effectively used, targeted online advertising will be invaluable in reaching the people who will be your potential customers, and develop your website into a successful online business.



If you want to get more traffic through online advertising, visit the site below to discover the easiest way to get free traffic to your site: http://www.MyInstantTraffic.com

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