Bing Vs. Search Engines : A New War About to Heat Up

Bing Vs. Search Engines : A New War About to Heat Up by JimK.

Microsoft launched Bing at the beginning of the month, after a lengthy development period and months of internal testing. And with the unveiling of Microsoft's new search engine “Bing”, the battle in the field of search engine has heated up. For Microsoft it is not just about reinventing its search engine, but also about delivering a new consumer brand. The search engine is pretty different in respect of user experience.

Bing is all about the users preferences. It is build with a deep understanding of how people really want to use the Web. Bing is an important first step forward in our long-term effort to deliver innovations in search that enable people to find information quickly and use the information they’ve found to accomplish tasks and make smart decisions. Usually search engines do a decent job of helping people navigate the Web and find information, but they are unable to let them use the information they find. And now Bing is here to solve all these problems. Bing yields more relevant and more up-to-date search results.

Bing is not just about reinventing a search engine but it also promise a new brand in the market. Microsoft has acknowledged repeatedly that Live Search suffered from a branding perspective, and Bing is the answer.

Bing is positioned as a filter for the information overload users have to navigate with traditional search engines. Bing aims for an increased relevancy, a new way to organize search results, task simplification and greater insight.

It is a story of déjà vu all over again. Reinventing the search engine is an attempt to make some progress in the search engine wars. The question is whether Bing will actually end up making any difference?

The challengers in the field of battle plays out as follows. Google controls a gigantic chunk of it and is looking dangerously aggressive regarding those parts it does not control. Microsoft controls a very small section of the field, but has hordes of ammunition [cash] and is looking for a way to use it. Yahoo has its own section, but is under siege and appears ripe for the taking. This leaves Microsoft and Google as the two main predators.

The biggest thing about Bing is the new search parameters. Microsoft has actually tried to create a new niche search approach. The Bing search function is tailored to four verticals to enhance the search results. They include the buying decision, finding local businesses, making health decisions and planning trips. Put another way, the engine is designed to emphasize product purchases, health, local businesses and travel, which just happen to be four of the bigger niches on the web.

Google has always relied on the pillar of its search engine. Generally, Google is viewed as the best when it comes to producing quality results. Although the last Microsoft search engine, wasn't terrific, but with Bing, it hopes to change that.

Whether users will end up binging over googling will confirm or deny the relevance of Microsoft's efforts in search. Both the tools proves that the user experience for both searchengines is different, in many ways. Fact is Bing is hard on changing everything, and the Search Wars are heating up. Think on this.





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Everything You've Ever Wanted to Know About Perennial Herbs

Everything You've Ever Wanted to Know About Perennial Herbs by Mark Perlik

By definition, a perennial plant is one that lives for more than two years. In contrast, an annual plant germinates, flowers, and dies in one year. This article is about herbaceous plants, which are perennials. Woody plants such as shrubs and trees are also considered perennials.

Perennials grow and bloom during spring & summer. They die back during the autumn and winter, returning in spring from root stock rather than seeding as an annual plant does. So, you don't have to re-plant perennials each year because they come back by themselves. In harsher climates, many perennial herbs are treated as annuals, because they cannot survive the winter outside of their natural environment.

Perennial herbs originated from and grow best in temperate climates, which are the regions between the tropics and polar circles. Flavor comes from oil in the cell walls of the plant. Spices, on the other hand, come from tropical climates.

Perennial plants have stems that die at the end of the growing season. Parts of the plant survive under or close to the ground from season to season. New growth emerges from tissues on or under the ground such as roots, caudex (a thickened part of the stem found at ground level) or from various underground stems: bulbs, corms, stolons, rhizomes and tubers.

It is recommended to start most perennial herbs from young plants. Should you choose purchase seeds, be sure to get the best quality organic seeds. I personally like getting seeds from a source that also sells medicinal herb plants and seeds because I feel that they are more caring about the quality of their plants.

Here is a short list of perennial herbs that I like and recommend:

Echinacea- Used to prevent common colds medicinally, this plant has large, showy flowers that bloom from early to late summer.

Sage- Evergreen, with woody stems, grayish leaves, and blue to purplish flowers. A member of the mint family. Native to the Mediterranean. Has medicinal and culinary uses.

Lavender- Also a member of the Mint family, with medicinal and culinary uses. Native to the Mediterranean region south to tropical Africa and to the southeast regions of India

Thyme- A good source of iron. Often used to flavor meats, soups and stews

Sweet Marjoram- Sweet pine and citrus flavors. Indigenous to the Mediterranean area. Known to the Greeks and Romans as a symbol of happiness.

Chives- A member of the onion and garlic family, like a tiny green onion, cylindrical, hollow stems with flowers on top.

Mint- Aromatic, cooling. Good for digestion. A genus of 25 species, and many hundreds of varieties, of the Mint family. Must be grown in pots or contained in a garden due to its invasive nature.

Oregano- Widely used in Greek and Italian cuisine. Often used in tomato sauces, with fried vegetables, and grilled meat. Along with Basil, it is used in many Italian dishes.

Savory- Aromatic. Related to Rosemary and Thyme. Used mainly for seasoning game meats and in stews. Also good for seasoning beans.

Lemon Balm- Related to Mint. The leaves have a gentle lemon scent. At the end of the summer, small white flowers full of nectar appear, which attract bees. Has several interesting culinary and medicinal uses.

There are many others. You can easily find more information by searching online, or check out some of the herb books that I recommend on my website.



Mark Perlik loves herbs and all of their medicinal and culinary uses. He is a licensed acupuncturist in California. He has developed http://mygrowingherbs.com to help others find information and resources about growing their own herbs at home.


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