Effectively Using Overture/Yahoo To Get Website Visitors

Effectively Using Overture/Yahoo To Get Website Visitors
By: John Pawlett

Overture or now known as Yahoo because of Yahoos takeover, was the original inventor of the use of the P4P or Pay for Performance. Overture saw that the internet was fast becoming the easiest and most convenient way to shop, and advertising was going to hit at an all time high because of the many businesses in the arena.